In March 2020, the COVID-19 pandemic changed life as we knew it in the United States. The global health crisis has since swept across the entire globe, completely transforming the way we live and work.
Things have yet to return to normal, so to speak. And as a result, low-contact and even contactless ordering systems are now more prevalent than ever. From restaurants to coffee shops, and everywhere in between, businesses have come to rely on lower-contact solutions.
But what do these low-contact ordering systems look like? What are the benefits of these contactless solutions—and what are some risks consumers should be aware of?
Low-contact ordering systems like self-order kiosks are super-simple for restaurants to use.
For example, many establishments are now allowing guests to access their menu via smartphone—by entering a URL or scanning a QR code. Customers can then not only order but also pay online, and go on to pick up their food in what essentially amounts to a contactless transaction.
For self-order kiosks specifically, businesses that use payment processing platforms like Square can transform a simple iPad into a self-service ordering experience. Rather than having customers use their own device to place an order, restaurants can set up safe and sanitized kiosks right outside the door of their business. Whether you choose to install it in a lobby area or outdoors, these kiosks make low-contact ordering easy—so much so that diners won’t even have to step inside the business to place their order.
It’s all in the name of digital transformation. For instance, KioskBuddy allows users to manage and update their menu in real time—and to consult their sales analytics in just a few clicks. Customers, meanwhile, can use the iPad to order and pay, with Square handling the full transaction, ensuring a seamless process. Order notifications are ultimately sent to the business’s team via email, physical receipts, or Fresh KDS. The process couldn’t be simpler. Everything can be managed right from the user’s Square dashboard. Yet this is far from the only benefit low-contact ordering brings.
The benefits of contactless ordering are wide-ranging and high impact. From better health and safety to more streamlined operations, there are a number of reasons business owners may opt for a self-order kiosk.
Specifically, low-contact ordering helps businesses:
No doubt these are uncertain times. By minimizing person-to-person contact, self-order kiosks allow restaurant and coffee shop patrons to place an order comfortably. The kiosks are simple and intuitive to use, and they bring peace of mind to everyone involved.
There’s no arguing going out to eat has changed in 2020. With self-order kiosks, patrons can at the very least continue to safely enjoy their favorite places to grab a bite.
You know the COVID-19 drill: Wear a mask when convening outside your home. Keep at least six feet away from people you don’t live with. Wash your hands frequently, or use hand sanitizer made from at least 60% alcohol.
Self-order kiosks allow businesses and customers to easily follow public health recommendations. Place hand sanitizer or disposable gloves next to your kiosk, station them far apart to accommodate social distancing (or even place them outisde), and you’re good to go!
Gone are the days of communicating inaudibly with a restaurant owner over the phone. Patrons no longer have to place an order at the coffee shop register, competing with the loud music blaring from the speakers. This results in fewer errors and more streamlined operations!
With contactless ordering, diners can place an order and pay for their meal with the press of a button—culminating in a smoother, quicker experience for everyone involved.
The restaurant industry has been particularly hard-it during the COVID-19 pandemic. With changing city and state regulations, and a great deal of uncertainty ahead, low-contact ordering has in many ways helped eateries survive during these trying times.
By virtually eliminating direct interactions between customers and staff, businesses can slow the spread of the coronavirus and remain open under limited resources.
The pandemic aside, low-contact payment technology is super-secure. Its encrypted nature prevents hacking—and contactless payments are protected from fraud by most major banks. Contactless cards and devices, including self-order kiosks, are a low-risk solution.
An added bonus: There’s no risk of coming across a counterfeit bill! Truly, both patrons and staff will appreciate the security these systems bring.
All businesses recognize the importance of delivering an empowering customer experience. By reducing wait and queue times, low-contact payments are an ideal strategy. Solutions like self-order kiosks also reveal that the business is committed to keeping up with the times.
The result is higher customer satisfaction. And like we’ve mentioned previously, the health nd safety benefits of low-contact ordering are simply the icing on the cake.
Sounds pretty appealing, right? As it should! Self-order kiosks and other low-contact systems have allowed eateries to pivot during what have undeniably been unprecedented times.
But don't just take it from us! Check out a few reviews our customers have left on the Square App Marketplace!
While self-order kiosks are highly advantageous, they aren’t entirely risk-free. The good news is that with a solid marketing plan, and consistent customer communication, you can address the most common pitfalls. These include:
While businesses will have to cover the cost of an iPad, and subscribe to a contactless payment platform, these expenses are designed to bring a higher long-term ROI. You know the saying “you need to spend money to make money”? Well, that rings true here.
To be blunt, with self-order kiosks, businesses can work toward a promising return on their investment. KioskBuddy, for instance, helps businesses generate thousands of dollars more in monthly revenue.
During COVID-19, personalized service just hasn’t been an option—at least not in the traditional sense. While the impersonal nature of self-order kiosks may make some users weary, we can’t emphasize enough the benefits these systems bring.
And businesses can still showcase their personality by customizing their menu in their brand voice and style. Really, who’s to say self-order kiosks can’t be personal? The truth is that with low-contact ordering, you can keep customers safe and still be yourself. For example, check out how The Cookie Connect really kicks it up a notch with their branding and personality.
Many of us are resistant to change—and this past year has been nothing short of transformative. However, both diners and businesses will likely find that self-order kiosks are highly intuitive. They’re easy to use, and both parties are bound to get the hang of them quickly.
So who knows? Self-order kiosks may well become a lasting part of your business strategy. We personally think they’re here to stay far beyond COVID-19.
Whether you own a restaurant, a coffee stand, or a food truck, self-order kiosks may well be the low-contact ordering solution you’ve been waiting for.
The appeal of self-order kiosks is extensive for businesses and patrons alike. And if you haven’t already, you too can jump on the contactless ordering bandwagon. Start your free trial with KioskBuddy today, or click here to schedule a quick call with our expert team.